Touristy photos or real photos? The choice of a Photo album for a hotel is one of the most important. Here are those for Fattoria del Colle
About the photos of tourist destinations there are two philosophies: the classical one that requires a professional studio and more and more frequently agencies specialized in tourism communication. The photos are captivating even though very standard with models, flowers, studied lighting, furniture moved into artistic layout and well coordinated.
Then there is the school of thought I would call “social media effect” where what is homemade, true and natural is privileged. Evidently the photos must be well done, pleasant, and descriptive but the main element is the authenticity “without tricks” because they must convince the future client who will find exactly what he has seen. As if the images were those taken by a tourist with a fabulous camera and a good eye. In other
words the photos that one posts on Trip-advisor.
For years I have followed this principle, proud that no client has ever said << from the images on the web site we thought it would be more beautiful>> on the contrary arriving at Fattoria del Colle, the general comment was quite the opposite <<I didn’t expect it to be so beautiful>>. With the passing of the years though I began to see the other side of the medal and I asked myself <<might it be that this casual image penalizes us?>>
In fact tourism is the most virtual product of this global era. It communicates with images and sells dreams. The client buys on the basis of an emotion and of the desires created through the sight of something…. Reality is something else.