After street food, now its wine's turn to be served in the street
In USA the best wineries begin selling their wines on the street, and in Italy we have Caràvin that offers great wines by young wine makers
Seen for you by Donatella Cinelli Colombini
In Portland in Oregon, Ryan Harms (owner and winemaker of the Union Wine Co. Winery born in 2005,and producing at present 1.300.000 bottles has transformed a 1972 Citroën van into an itinerant chrome tasting room . He began his activity in June 2014 offering his Pinot Noir’s while they were being tasted also at the International Pinot Noir Conference. A serious provocation if there ever was one!
His plan was very simple << we are always on the lookout to find a way of introducing wine to the public…>>.
I find this approach extraordinary, and very modern and fun. In Italy it would be a real blow for a brand ….imagine Sassicaia being tasted in the street! Yet our boring old ways can change. And searching on the web find WineStreet from Asti who last September organized itinerant tastings. A very modern style, an audience of young wine lovers but the locations were actually buildings.

























