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Vinitaly 2014 novelties, B2B, Hacker wine, bio and Chinese

A lot more going on “our of the fair” and more business for the 2014 edition of Vinitaly where the organizers are going to get many more foreign importers to come

Seen for you by Donatella Cinelli Colombini

Vinitaly 2014 preview - lunch at Villa Bertani

We are guests in a villa in Veneto, belonging to the Bertani family, where Foscolo wrote the “Dei Sepolcri”; there is a cellar dating back to 1098 and the frescoes are from the 18th century by Pesci from Bologna. A fairytale frame for 40 producers who have come from all over Italy to hear, for first, the novelties regarding next Vinitaly. And there are lots of them!
First the good news : <<no more wet shoes, the pavilions will be connected with covered passageways, 2000 more parking spaces in the vicinity of the “unloading area”,120 more toilets. There will be a B2B (upon booking and with a fee) with programmed meetings among wineries and buyers, many more foreign operators and many more foreign journalists, especially form China. There will be an area for biological wines with an area for organic wines with stands in other pavilions and three will be an area dedicated to foreign wineries>> said Giovanni Mantovani General Manager of VeronaFiere.

The 18 Guinness records in wine

Chianti, Montepulciano Barbera Italian wine on Twitter

Research carried out by Almawave regarding 7,8 million tweets during the month of October 2013 has pointed out the most mentioned wines together with the 14 key words for other subjects

Read for you by Donatella Cinelli Colombini

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The order of the most “tweeted” goes: Chianti 18%, Montepulciano 9%, Barbera 8%, Prosecco 5%, Brunello 4% and Barolo 3%. This list has received a very funny post from Intravino, which I suggest you read and to which I would like to add a couple of comments.
In 2009 the Società Dante Alighieri carried out a survey regarding the Italian words most known in the European Union, what resulted were terms for things to eat : Pizza, cappuccino, spaghetti and espresso. The word Chianti resulted in being the better known wine going strong especially in Luxemburg and in Belgium.

Where is wine consumed most around the world: in China, USA and Africa

Here is the list of consuming nations: France, USA, Italy, Germany and China but with Italy rapidly decreasing at -6% compared to last year, plus the African novelty

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Italy , because of the economic crisis which reduces the purchasing power, goes rapidly down the line of the consuming nations. Here is the list edited by WineMonitor by Nomisma: first France with 36,6 million hectolitres, followed by the US (29 million hectolitres), Italy with 22,6, Germany 20 and China 17,8 million hectolitres. Next to this list it is a good idea to position another from Mediobanca with the markets where consumption is increasing and here we see China in the lead with +15% followed by USA 8,2%, UK 6,5% and Russia 5,6%.

But the surprise come s from Africa. Shall the Dark Continent be the future market for Italian wines? For the moment the figures are very small: 534 million dollars in wine imports from Italy in 2012 and wine consumption concentrated in South Africa which is also a producing nation, so let’s not get our hopes up. However as pointed out by Wine News, the Africans with an income superior to 20.000 $ per year are more than the Indians with the same income, so, it is possible to foresee a growth in the size of the middle class of the Dark Continent and an increase in consumption products to be imported.

10 mistaken commonplaces regarding wine