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Women teach how to sell Italian wine in China

Lady importers, journalists, managers, these can tell us about the future of Italian wines in China: lots of problems and certainty, e-commerce

Female wine managers all together

Stevie Kim, managing director of Vinitaly International, placed around a table 4 lady importers, two lady journalists, and the lady author of the study regarding the trend of wine imported into China.
8 women who are opinion makers in their own nations. This took place in Shanghai and the results were very interesting. According to them Italian wine must use the web to get into the Chinese market.

Linda Wu (journalist for vinehoo.com), Joanne Jiang (general manager Cuve International Trade), Lu Zhang (general manager Innex China), Sophie Liu (author, journalist, wine critic), Emma Tang (marketing manager Iking winery), Cin Xu (importer for Shanghai Chuxiao Trade).

For women wine is not for home

Karen Casagrande

The fair sex prefer an aperitif out of the home (67%) while men are more stay-at-home (47%) this distinguishes wine consumption between men and women. 

The survey carried out during Vinitaly 2013 on a 3.000 visitors of the fair, portrays the different attitudes between male and female wine lovers. 44% of men are habitual drinkers and do so at home, while women prefer a less frequent consumption  ( 42% drink wine 3 volte a week) and out of the home.

The frequency of wine consumption growth with age and both genders concentrate their drinking during the weekend (75%). Women especially like to taste a nice glass of wine as an aperitif, for dinner, or even after dinner but in more convivial situations.

The super wineries in Italy and in the world

The winery that in Italy sells most is Giv – Cantine Riunite, but it’s Cavit that exports the most and the one that earns most is Sassicaia.

The new Antinori winery

Vinitaly is the time for wine ratings and figures, the two most important ones are by Mediobanca and by Anna Di Martino for “Il Mondo”. Many confirmations but also some surprises: we discover that the great Italian wineries increase their sales regardless of the crisis, in the wine sector that is healthier than the rest of the Italian economy, thanks to a decidedly brilliant export plan. Among the 15 wineries with the highest percentage of exportation in the world, four are Italians: Cavit is in the absolute 2nd position, then Antinori, Giv- Cantine Riunite and Caviro.

Goodbye Franco Biondi Santi

BBC News explains why the French drink less wine

The BBC comments the decrease in wine consumption in France and proposes wine a san instrument for the ”art de vivre” but also as an antidepressant

Wine in France

On march 26th Hugh Schofield, BBC correspondent from France, has published an article titled << Why are the French drinking less wine?>> where he explains that in the nation where wine is a sort of National emblem the habitual consumers have decreased from 50% to 17% of the population in just over thirty years while the consumption per person has decreased from 160 litres in 1965 to the present day 30. It’s not as though in Italy things are going better, in fact here and in Spain, during the last twenty years the rapid decrease has touched minus 34%.

In the Duomo di Siena the most beautiful loft in the world

The loft of the Duomo di Siena is about to be opened up to the public, a new emotion from a celebrated and very famous treasure chest full of works of art

Seen for you by Donatella Cinelli Colombini

Cathedral in Siena, the inside from the loft

Nicola and Giovanni Pisano, Donatello, Michelangelo, Bernini… the greatest sculptors of their time have left their works of art in the Duomo di Siena. Isn’t that enough? But there is also the largest storiated flooring in the world and, the young Raffaello and Pinturichio, Beccafumi, Francesco di Giorgio …. An endless list of works of art.
Today it is possible to see this wonderful place from a different angle, with a strong and very new emotion. In a months time the loft of the Duomo will be open to the public and visitors will be able to see the Duomo from up high. Mario Lorenzoni, Rector of the Opera del Duomo has had carried out in a few years a great number of renovations and has transformed the Duomo di Siena in tone of the most visited art locations in Italy. He is the artificer of the opening up to the public of the loft and he is the organizer of the tour prepared for the members of the Inner Wheel di Siena where I too was present.

Puglia among the top ten destinations in the world

Puglia is the trendiest region: dream beaches, art, food from the true Mediterranean diet and also the wine that gets recognition from all of the guide books

Read for you by Donatella Cinelli Colombini

So the Councillor Dario Stefàno wants to transform the positive rating by “Wine Enthusiast”, that has put Puglia among the top 10 destinations in the world, into an opportunity to develop the only agricultural sector, it seems, able to resist the crisis thank also to its exportation on the increase and the appreciation of autochthonous grape varieties. For this reason he reunites in Bari some of the major experts: Carlo Cambi, Monica Larner from Wine Enthusiast, Alessandro Regoli from WineNews, Magda Antonioli Corigliano from the Università Bocconi and Donatella Cinelli Colombini. A seminar that resembled a workshop for ideas and that brought up the necessity to overcome the amateur phase and get some efficiency in oversight and structures. There are those like Regoli who wish to emphasize communication and those, like Antonioli who emphasize the disappearance between culture and wine and food culture in a compete approach to the territories. Donatella on the other hand has proposed new jobs bound to wine tourism. But all, with Carlo Cambi leading them have underlined the extraordinary tourism potential of this territory.