Women love Brunello
A survey carried out by MontalcinoNews during Benvenuto Brunello confirms women’s preference for great wines to be cellared, the Prime Donne are happy
For 60% of women Brunello is associated with the idea of a celebration, it is in other words a touch of class for friends and relatives birthdays (50%) but also for couple dinners (50%) it has become a love generator. Women associate Brunello with eternal youth and prefer it because it can be enjoyed years later for very important occasions. According to women’s pragmatic spirit, Brunello
is a durable good , effectively a brilliant investment, that grows in value and quality in time << More complex and intriguing, is to try and understand why women, in 20% of cases, admire Brunello because it’s a “complicated wine”>> an evaluation which MontalcinoNews explains <<referring to the sophisticated tasting, to the pleasure in complexity and the affinity between Brunello and the imaginary handsome and impossible charmer, who has already seen and tasted everything. >>

























