Here is my contribution towards #campolibero, the 18 actions foreseen by the Ministero delle politiche agricole upon which Maurizio Martina asks us all for ideas and projects

Sangiovese-grappolo-2012-Donatella-Cinelli-Colombini
Theme: COMPETITIVENESS AND JOBS
Section: National system for farm consultancy
PRESENTATION OF THE PERSON WHO IS WRITING
My name is Donatella Cinelli Colombini, in 1993 I founded the “Movimento turismo del vino” Wine tourism movement and I invented Cantine aperte, Wine day, the event which really pulled along the development of wine tourism in Italy. From 2001 to 2011 I was Tourist advisor for the city of Siena. Now I have a winery in Montalcino, I am president of the Consorzio dell’Orcia Doc and I am National vice-president of the Associazione Donne del vino. I teach wine tourism in post graduate and master courses in universities and I have signed 19 articles and books on the subject.
I think then that I have the credentials (from both a theory and practical point of view) to give the Ministro Maurizio Martina advice regarding wine tourism
SCENARIO REGARDING WINE TOURISM
This sectors business regards about 3 to 5 billion euro per year – according to how the generated income is considered- it regards about 21.000 wineries with direct sales with only about one thousand really organized for tourist welcoming. It should be organized through a territorial networks called Strade del vino, Wine routes, there are 170 of them and they are the real flop of this sector, as, only about 10 of them work. There is no real National oversight which coordinates the offer according to precise rules and who takes care of divulging and selling it through tourism fairs, the press, the OTA (online travel agencies), transport services ….. but most of all who organizes the web offer so that it be visible, attractive and buyable. To understand the state of things it is sufficient to visit the website for Italian tourism and the French one
http://www.italia.it/it/idee-di-viaggio/mangiare-e-bere.html
http://int.rendezvousenfrance.com/discover/champagne-vineyard