More than 10 million tourists visit Italian wineries
As everyone knows data regarding wine tourism in Italy is uncertain but Wine Monitor by Nomisma makes us think that wine tourists might be double what we thought up until now
Seen for you by Donatella Cinelli Colombini
This research has been carried out by Denis Pantini from Nomisma and financed by the Consorzio vini del Trentino. This is what they say: 9% of foreign tourists and 4,7% of Italians travel thanks to a prevalently gastronomic interest. Out of caution, regarding especially the figures to follow, it must be said that Bankitalia indicates on the other hand in 730.000 (2012) so 1,5% of the total the foreign visitors attracted by wine and food. More similar to the Nomisma percentages are though those that come from the Osservatorio Nazionale del Turismo that however regard 2010.
Going back to the percentages indicated by the research centre in Bologna these are the figures available: 16 million foreigners and 7,8 Italians considering all our compatriots, children included, as the wine and food tourism is made up mostly of “day trips”, (86% of the total according to WineNews) so a journey with a radius of less than 100 km from home.
This information seems to increase the number of visitors of Italian wineries. In if fact if it is true that the number of visitors for wine and food go to visit the “mysterious underground Bacchus locations” there is however a quota of them that visits more than one winery during the year.




















