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Donatella Cinelli Colombini, puts into practice new wine tourism

Donatella Cinelli Colombini, once again innovator, offers “tailor-made” wine experiences to satisfy the different types of wine tourists post-covid

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WINE TOURISTS ARE NOT ALL THE SAME AND DO NOT ALL HAVE THE SAME DESIRES

Donatella Cinelli Colombini, who invented the Cantine Aperte event and teaches wine hospitality in  master courses, also knows that wine tourists are a small army made up of people with different profiles and expectations: there are those who are just intrigued, true enthusiasts and Brunello lovers , there are the insatiable eager for extraordinary exclusivity, but there is also those who want to spend their free time learning in a playful way. Wine tourists have changed compared to 2019, when no one knew about Covid, and above all they now want different things. Today, those who arrive in the wine territories are hunting  foe emotions and  want to immerse themselves in a pesticide-free countryside, cultivated by those who are passionate, traditionalists but also willing to share.

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<< To this diversified multitude the vast majority of Italian wineries offer only one type of experience: visit between vats and barrels with an explanation of the production processes and tasting >> says Donatella << This is wrong>>.

FROM THEORY TO PRACTICE: 4 EXPERIENCES FOR TOURISTS IN BRUNELLO

Here Cinelli Colombini moves from theory to practice and instead of just writing manuals on wine tourism, has decided to lead by example by designing 8 experiences for visitors in her wineries Casato Prime Donne in Brunello and Fattoria del Colle, in Chianti and in the Doc Orcia. Many of the tastings are accompanied by small samples of pecorino, extra virgin olive oil from the farm and unsalted Tuscan bread, therefore without salt.
4 proposals for those who arrive in Montalcino driven by different curiosities: some know little or nothing about wine and know Brunello almost only by hearsay. In this case, there is a simpler experience at a lower price. Then there are two proposals for wine lovers always looking for new emotions and new knowledge about Brunello: the first more focused on tasting – from the barrel to the great vintages – the second more unusual was studied by the Sommelier musician Igor Vazzaz, an itinerant tasting associated with music. Finally, there is something truly unique where Donatella has decided to personally participate. It includes the tasting of her most exclusive limited-edition Brunello, accompanied by cheeses that have won international awards.